After methods, the story: From incongruity to truth in qualitative research

Writing is the integral part of research when a story is crafted. This story makes whatever claim the research will have on readers, and social scientists have increasingly recognized the need to take their storytelling seriously. Discussion of several contemporary ethnographies offers practical advice on writing by asking how the authors tell such good stories. Advice begins with how to catch readers’ attention and moves to issues of telling the truth in postmodern times.