THE NARRATIVE ADVANTAGE

Abstract
It may not be in the job description for most CEOs, but Freek Vermeulen says that a good leader must also be a good storyteller. Rest assured: we re not making this up. [PUBLICATION ABSTRACT]
Notes
ID: 25725373615196
Year of Publication
2012
Journal
Business Strategy Review
Volume
23
Issue
3
Pagination
55-57
Publication Language
English
ISBN Number
0955-6419
Vermeulen, Freek. 2012. “The Narrative Advantage”. Business Strategy Review 23 (3): 55-57.
Journal Article