Stories That Sell, Stories That Tell Effective storytelling can strengthen an organization s bonds with all of its stakeholders

Year of Publication
2003
Journal
Journal of Business Strategy
Volume
24
Issue
2
Pagination
11-15
ISSN
0275-6668
“Stories That Sell, Stories That Tell Effective Storytelling Can Strengthen An Organization S Bonds With All Of Its Stakeholders”. 2003. Journal Of Business Strategy 24 (2): 11-15.
Journal Article