How storytelling can drive strategic change

Year of Publication
2006
Journal
Strategy and Leadership
Volume
34
Issue
1
Pagination
36-41
ISSN
1087-8572
Adamson, G., J. Pine, T. V. Steenhoven, and J. Kroupa. 2006. “How Storytelling Can Drive Strategic Change”. Strategy And Leadership 34 (1): 36-41.
Journal Article