Fiction and Humor in Transforming McDonald s Narrative Strategies

Year of Publication
2005
Journal
Culture and Organization
Volume
11
Pagination
195-208
ISSN
1475-9551
Boje, D., M. Driver, and Y. Cai. 2005. “Fiction And Humor In Transforming Mcdonald S Narrative Strategies”. Culture And Organization 11: 195-208.
Journal Article