Author

J. L. LeBel

N. Cooke

Year of Publication

2008

Journal

Journal of Product and Brand Management

Volume

17

Issue

3

Pagination

143-153

ISSN

1061-0421

LeBel, J. L., and N. Cooke. 2008. “Branded Food Spokescharacters: Consumers Contributions To The Narrative Of Commerce”. Journal Of Product And Brand Management 17 (3): 143-153.

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