Place-product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations

Year of Publication
2008
Journal
Journal of Strategic Marketing
Volume
16
Issue
1
Pagination
27-39
ISSN
0965-254X
Lichrou, M., L. O Malley, and M. Patterson. 2008. “Place-Product Or Place Narrative(S)? Perspectives In The Marketing Of Tourism Destinations”. Journal Of Strategic Marketing 16 (1): 27-39.
Journal Article