The Use of Narrative Appeals in Promoting Restaurant Experiences

Author
Year of Publication
2002
Journal
Journal of Hospitality and Tourism Research
Volume
26
Pagination
379-395
ISSN
1096-3480
Mattila, A. S. 2002. “The Use Of Narrative Appeals In Promoting Restaurant Experiences”. Journal Of Hospitality And Tourism Research 26: 379-395.
Journal Article