Corporate Storytelling Perspectives: Organizations can use stories for a variety of purposes, including improving communication, promoting problem-solving efforts, encouraging innovation, and enhancing reputation | Bibliography of Interdisciplinary Narrative Studies

Author

H. McLellan

Year of Publication

2006

Journal

Journal for Quality and Participation

Volume

Pagination

17-20

ISSN

1040-9602

McLellan, H. 2006. “Corporate Storytelling Perspectives: Organizations Can Use Stories For A Variety Of Purposes, Including Improving Communication, Promoting Problem-Solving Efforts, Encouraging Innovation, And Enhancing Reputation”. Journal For Quality And Participation 29: 17-20.

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