Interrupting a narrative transportation experience: program placement effects on responses to antismoking advertising

Year of Publication
2008
Journal
J Health Commun
Volume
13
Issue
7
Pagination
667-80
ISSN
1081-0730 (Print)
DOI
904871964 [pii] 10.1080/10810730802412248
Durkin, S., and M. Wakefield. 2008. “Interrupting A Narrative Transportation Experience: Program Placement Effects On Responses To Antismoking Advertising”. J Health Commun 13 (7): 667-80. doi:904871964 [pii] 10.1080/10810730802412248.
Journal Article