Narrative Processing: Building Consumer Connections to Brands | Bibliography of Interdisciplinary Narrative Studies

Author

Year of Publication

2004

Journal

Journal of Consumer Psychology

Volume

14

Issue

1-2

Pagination

168-180

ISSN

1057-7408

Escalas, Edson. 2004. “Narrative Processing: Building Consumer Connections To Brands”. Journal Of Consumer Psychology 14 (1-2): 168-180.

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