Entertainment-Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion

Author
M. D. Slater
D. Rouner
Year of Publication
2002
Journal
Communication Theory
Volume
12
Issue
2
Pagination
173-191
ISSN
1050-3293
Slater, M. D., and D. Rouner. 2002. “Entertainment-Education And Elaboration Likelihood: Understanding The Processing Of Narrative Persuasion”. Communication Theory 12 (2): 173-191.
Journal Article