Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery

Year of Publication
2007
Journal
Journal of Strategic Marketing
Volume
15
Pagination
29-39
ISSN
0965-254X
Stevens, L., and P. Maclaran. 2007. “Exploring The Celtic Narrative In Advertising: Goddess Culture And The Lexicon Of Perfumery”. Journal Of Strategic Marketing 15: 29-39.
Journal Article