Co-constructing the narrative experience: staging and consuming the American Civil War at Gettysburg

Author
Year of Publication
2008
Journal
Journal of Marketing Management
Volume
24
Pagination
5-28
ISSN
0267-257X
Chronis, A. 2008. “Co-Constructing The Narrative Experience: Staging And Consuming The American Civil War At Gettysburg”. Journal Of Marketing Management 24: 5-28.
Journal Article