A Brief Theory of the Captation of Publics: Understanding the market with Little Red Riding Hood

Author
Year of Publication
2007
Journal
Theory, Culture & Society
Volume
24
Issue
7-8
Pagination
203-223
ISSN
0263-2764
DOI
10.1177/0263276407084704
Cochoy, F. 2007. “A Brief Theory Of The Captation Of Publics: Understanding The Market With Little Red Riding Hood”. Theory, Culture & Society 24 (7-8): 203-223. doi:10.1177/0263276407084704.
Journal Article