Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer

Author
F. Cochoy
Year of Publication
2008
Journal
Marketing Theory
Volume
8
Issue
1
Pagination
15-44
ISSN
1470-5931
DOI
10.1177/1470593107086483
Cochoy, F. 2008. “Calculation, Qualculation, Calqulation: Shopping Cart Arithmetic, Equipped Cognition And The Clustered Consumer”. Marketing Theory 8 (1): 15-44. doi:10.1177/1470593107086483.
Journal Article