Narrative Word of Mouth Communications: Exploring Memory and Attitude Effects of Consumer Storytelling

Author
Y. Delgadillo
J. E. Escalas
Pagination
186-192
Publisher
Association for Consumer Research
ISBN Number
0098-9258 0915552531
Delgadillo, Y., and J. E. Escalas. n.d. “Narrative Word Of Mouth Communications: Exploring Memory And Attitude Effects Of Consumer Storytelling”. Association for Consumer Research.
Conference Proceedings