Narrative Word of Mouth Communications: Exploring Memory and Attitude Effects of Consumer Storytelling

Author
Y. Delgadillo
J. E. Escalas
Year of Publication
2004
Journal
Advances in Consumer Research
Volume
31
Pagination
186-192
ISSN
0098-9258
Delgadillo, Y., and J. E. Escalas. 2004. “Narrative Word Of Mouth Communications: Exploring Memory And Attitude Effects Of Consumer Storytelling”. Advances In Consumer Research 31: 186-192.
Journal Article