Author

E. Kokenge

L. Grubow

Year of Publication

2003

Journal

Design Management Journal

Volume

14

Issue

1

Pagination

74-80

ISSN

1045-7194

Kokenge, E., and L. Grubow. 2003. “Transforming The Brand Narrative: The Global Redesign Of Pantene Pro-V”. Design Management Journal 14 (1): 74-80.

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