The art of storytelling: how loyalty marketers can build emotional connections to their brands | Bibliography of Interdisciplinary Narrative Studies

Author

C. Papadatos

Year of Publication

2006

Journal

Journal of Consumer Marketing

Volume

Issue

Pagination

382-384

ISSN

0736-3761

Papadatos, C. 2006. “The Art Of Storytelling: How Loyalty Marketers Can Build Emotional Connections To Their Brands”. Journal Of Consumer Marketing 23 (7): 382-384.

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