Television’s Glocal Advertising in Veridical Product Narrative: A SE Asian Reception Study of Consumer Alignment/Alienation

Author
T. Wilson
H. P. Tan
M. Lwin
Year of Publication
2006
Journal
Consumption Markets and Culture
Volume
9
Pagination
45-62
ISSN
1025-3866
Wilson, T., H. P. Tan, and M. Lwin. 2006. “Television’s Glocal Advertising In Veridical Product Narrative: A Se Asian Reception Study Of Consumer Alignment/Alienation”. Consumption Markets And Culture 9: 45-62.
Journal Article