Author

A. G. Woodside

S. Sood

K. E. Miller

Year of Publication

2008

Journal

Psychology and Marketing

Volume

25

Issue

2

Pagination

97-145

ISSN

0742-6046

Woodside, A. G., S. Sood, and K. E. Miller. 2008. “When Consumers And Brands Talk: Storytelling Theory And Research In Psychology And Marketing”. Psychology And Marketing 25 (2): 97-145.

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